Paradigm: A typical example or pattern of something; a model
Having once departed with his head down after being chased away, the ex-idol group leader was welcomed by 1000 fans and confidently entered the country. As if watching an episode from a TV drama, today we were able to watch Jaebum arrive.
Will another myth arise?
1. The ugly duckling flies
Up until now, Jaebum's situation has been an unparalleled, special case. At the start all was familiar, the unforgivable criticism towards our patriotism became the core of the problem and resulted in getting kicked out of the country. It was an offense that even the military nor our patriotism would've forgiven. As he got kicked out and returned to where his mother lived, he disappeared from the media, but the unforeseen result of the company's action with the Jaebum marketing quickly returned.
The person involved wasn't even present but his influence was enormous, and the remaining 2PM members approached many fans with how their love and friendship for the leader could not forget Jaebum. In the end it was revealed that the controversial sentence was actually misinterpreted and exaggerated by the media, and fans who were holding their hands tightly, waiting for Jaebum's comeback finally received their best present.
The problem was that without a care for the fans' hope and anticipation, JYP played the 'throw Jaebum away' card. The settlement of ending the relationship between a celebrity and entertainment company and having a new start is just a part of life so it is nothing that special. However the problem was what JYP said as the reason for the contract termination which was something that one could not have been shocked about.
The problem was something that couldn't be revealed, but if it was ever to be revealed it could cause an enormous stir, therefore they had decided they could no longer work together. They further said that it would be impossible to find out if you were not directly involved. This was the ambiguous story that made Jaebum into an atrocious criminal. The company was so engrossed into trying to seed in the image of them being such an amazing company for keeping such a heinous criminal right till the end.
It would've been good if everything happened according to their scenario, but from that moment onwards, happenings which Korea have never witnessed before began to rise. Driven out by the stigma that one could never make a national comeback under the pressure of their previous company, Jaebum was been on a winning streak, together with the never-changing love from the fans.
In the process of showing his star and product quality through Youtube, he gained interest from a large number of management companies. But instead of contemplating with management companies in the Korean market, he has enthusiastically begun his promotions with an American management.
He was able to shock these people with the immense amount of views for his video of BOB's 'Nothing On You' cover. His songs as a service for his fans gained great interest, and has now taken his leap into shooting as the main role for the movie 'Hype Nation'. Working alongside the artist whom JYP once stated he has great respect for, his current image now is a result that no-one could've ever imagined.
The song 'Nothing On You' was getting chased by popularity even before the national release of the album in Korea, and when it was formally released, it saw the results of the Jay Effect, which made the nation's distributors happy. As a result he was able to officially feature in BOB's track as 'Rap by BOB, singing by Jaebum'.
The notion of service for the fans may be high but the fact that their plan is to release it internationally if the national response is good, shows how high Jaebum's merchandising quality actually is. We can't find out how big the response will be for 'Hype Nation', but if it gets into at least the Top 10 Box Office, it will show that his success potential could actually reach and go beyond one's imagination.
After his withdrawal in February, the most obvious difference is that the once kicked-out Jaebum is now on a winning streak and is on his discovery to find his new values, while the company who kicked him out has turned their faithful fans into antis while suffering a hit by the aftermath of the thunderstorm, showing only slow progress.
In a situation like this, it's not possible for his arrival to not create another issue. In reference to the shameless private life happening in February, it has never been imagined that an idol could even make a comeback like this after being officially withdrawn from an entertainment industry. Of course this is talk that does not include his fans.
2. A good example of a new paradigm
Seeing Jaebum in the process of a resurrection, anyone can tell that the generation is definitely changing. Examples of becoming stars through Youtube is something that is easily seen in America. Unlike past management methods like creating super stars through 'American Idol', this method enables people to directly breathe together with the fans while rising to become stars; this method is slowly advancing to taking the position of being the most formal method of our current time .
This may be the most approachable method, but the equally fierce Youtube has gained the reputation of being The tool for creating new stars from personal media sites. A Japanese girl in England who likes animation uploaded a video of her singing her favorite song with choreography, sprung into stardom and was able to advance into the entertainment industry. The many rookies who are good at singing but cannot find another way to show themselves use Youtube to show off their skills and then inspected by viewers, and through this they are able to climb their way up into mainstream and reborn as a star. This is the new paradigm in the making.
Like these people, Jaebum too opened his own Youtube space and exposed his every move to the public, and showed off his talent and spirit which enabled us to certify his star quality. If there was a difference between Jaebum and these other people, it would be that Jaebum was already in command of thousands of enthusiastic fans.
Youtube was able to strongly verify to us that star quality of his, and enabled the once withdrawn member to make a fancy entrance back into the entertainment world. In this situation, it is only this personal life problem that blocks his entrance. Many people are expressing opinions that an apology and an explanation about this is required.
The doubt is still the same, but before his arrival, he left a message for his fans. He talked about the September MySpace controversy, giving his apology, implications that misinterpretations could not have been avoided, as well his own personal thoughts, but he did not refer to anything regarding JYP mortally revealing information about his private life.
Not long ago he expressed his thoughts about the unfairness of the private life controversy, and there were talks about him conducting a press conference with his parents after the shooting of the movie. Seeing this, there is a high possibility that it was to be about his ex-company's groundless reasons for his official withdrawal. If his shameless fault really was that irrevocable to the point where they could no longer work together, even the most cockiest person (excluding psychopaths) could not act this confidently.
Even in his homepage message, seeing his message that he is confident and he is happy as long as fans who believe him, you can see this as Jaebum finishing things off, ready for his arrival. Normally the relationship with the company would be corrected, and then they would remain to keep it as a secret indefinitely, and agree that for a certain period of time, they would actively make sure it does not get revealed to the media.
We won't know how badly the contract was breached, but why he cannot reveal his thoughts on the unfairness of this situation is because of his relations with them as the 'employee'. Instead of making him reveal his private life problem, the question must be thrown at the 'employer' side of the situation, his former entertainment company JYP. The questions of what the private life problem was for them to cut associations with him, and what they think about Jaebum actively promoting so confidently even with this supposed private life problem, should be asked not to Jaebum, but to JYP.
If he has worked a part time job before, he should be well familiar with how scary the 'employer and employee' relationship actually is. To ignore that and create problems for the employer as an employee is the same as asking for a dilemma. If however the case in hand is the truth and he believes this is a problem, he should inquire to JYP until they justifiably reveal the problem at hand and the related stories with it.
Targeting the arrows in the direction of Jaebum's arrival is a mistake. These people are so absorbed in not returning the arrows at JYP but directing it at Jaebum. With their strong defense, JYP is not an easy target, but this is where the arrows must be directed towards.
If Jaebum really did commit an atrocious offense like his previous company stated, it should be something that only requires an apology and forgiveness. If it is definite that if it is something that they cannot protect unconditionally, then it could turn into a serious problem which will not be easy to turn over.
A world where you can become a star even if you are not with a big company has finally risen. Even in Korea, a singer was born through a program show called 'Superstar K'. The second season saw thousands of aspiring stars through auditions, and it is something that can only get bigger and better.
Being able to show your talents through various social networking sites is a new formality that would not have been discovered beforehand. This new paradigm is not restricted to only the entertainment industry but can be expanded into previous realms and make this paradigm as its new framework.
Although Jaebum's situation is a special case, the process of him creating a new worth for his name after being in the worst case scenario of being officially withdrawn can be seen as a good example of a new paradigm. Unlike the past where he followed the rules of the employer and employee, he is creating his own dreams and directly doing it together with the fans, which can give great strength to other stars to follow his steps.
The changing course of the relationship with national entertainment companies to just pure interaction is very interesting. Creating stars not through using a vast amount of funds, but through the understanding between the star and his fans, it is a new type of relationship that has not been experienced until now. And seeing that the entertainment industry can change according to this paradigm depending on the success of this kind of example, Jaebum's venture is very interesting indeed.
Will Jaebum become the leader of a new set of rising stars? Or will he become just another breeze that passes by, further confirming the fact that the only system for a management to make some quick cash is to make a star? This really has become a very interesting situation.
'
Will another myth arise?
1. The ugly duckling flies
Up until now, Jaebum's situation has been an unparalleled, special case. At the start all was familiar, the unforgivable criticism towards our patriotism became the core of the problem and resulted in getting kicked out of the country. It was an offense that even the military nor our patriotism would've forgiven. As he got kicked out and returned to where his mother lived, he disappeared from the media, but the unforeseen result of the company's action with the Jaebum marketing quickly returned.
The person involved wasn't even present but his influence was enormous, and the remaining 2PM members approached many fans with how their love and friendship for the leader could not forget Jaebum. In the end it was revealed that the controversial sentence was actually misinterpreted and exaggerated by the media, and fans who were holding their hands tightly, waiting for Jaebum's comeback finally received their best present.
The problem was that without a care for the fans' hope and anticipation, JYP played the 'throw Jaebum away' card. The settlement of ending the relationship between a celebrity and entertainment company and having a new start is just a part of life so it is nothing that special. However the problem was what JYP said as the reason for the contract termination which was something that one could not have been shocked about.
The problem was something that couldn't be revealed, but if it was ever to be revealed it could cause an enormous stir, therefore they had decided they could no longer work together. They further said that it would be impossible to find out if you were not directly involved. This was the ambiguous story that made Jaebum into an atrocious criminal. The company was so engrossed into trying to seed in the image of them being such an amazing company for keeping such a heinous criminal right till the end.
It would've been good if everything happened according to their scenario, but from that moment onwards, happenings which Korea have never witnessed before began to rise. Driven out by the stigma that one could never make a national comeback under the pressure of their previous company, Jaebum was been on a winning streak, together with the never-changing love from the fans.
In the process of showing his star and product quality through Youtube, he gained interest from a large number of management companies. But instead of contemplating with management companies in the Korean market, he has enthusiastically begun his promotions with an American management.
He was able to shock these people with the immense amount of views for his video of BOB's 'Nothing On You' cover. His songs as a service for his fans gained great interest, and has now taken his leap into shooting as the main role for the movie 'Hype Nation'. Working alongside the artist whom JYP once stated he has great respect for, his current image now is a result that no-one could've ever imagined.
The song 'Nothing On You' was getting chased by popularity even before the national release of the album in Korea, and when it was formally released, it saw the results of the Jay Effect, which made the nation's distributors happy. As a result he was able to officially feature in BOB's track as 'Rap by BOB, singing by Jaebum'.
The notion of service for the fans may be high but the fact that their plan is to release it internationally if the national response is good, shows how high Jaebum's merchandising quality actually is. We can't find out how big the response will be for 'Hype Nation', but if it gets into at least the Top 10 Box Office, it will show that his success potential could actually reach and go beyond one's imagination.
After his withdrawal in February, the most obvious difference is that the once kicked-out Jaebum is now on a winning streak and is on his discovery to find his new values, while the company who kicked him out has turned their faithful fans into antis while suffering a hit by the aftermath of the thunderstorm, showing only slow progress.
In a situation like this, it's not possible for his arrival to not create another issue. In reference to the shameless private life happening in February, it has never been imagined that an idol could even make a comeback like this after being officially withdrawn from an entertainment industry. Of course this is talk that does not include his fans.
2. A good example of a new paradigm
Seeing Jaebum in the process of a resurrection, anyone can tell that the generation is definitely changing. Examples of becoming stars through Youtube is something that is easily seen in America. Unlike past management methods like creating super stars through 'American Idol', this method enables people to directly breathe together with the fans while rising to become stars; this method is slowly advancing to taking the position of being the most formal method of our current time .
This may be the most approachable method, but the equally fierce Youtube has gained the reputation of being The tool for creating new stars from personal media sites. A Japanese girl in England who likes animation uploaded a video of her singing her favorite song with choreography, sprung into stardom and was able to advance into the entertainment industry. The many rookies who are good at singing but cannot find another way to show themselves use Youtube to show off their skills and then inspected by viewers, and through this they are able to climb their way up into mainstream and reborn as a star. This is the new paradigm in the making.
Like these people, Jaebum too opened his own Youtube space and exposed his every move to the public, and showed off his talent and spirit which enabled us to certify his star quality. If there was a difference between Jaebum and these other people, it would be that Jaebum was already in command of thousands of enthusiastic fans.
Youtube was able to strongly verify to us that star quality of his, and enabled the once withdrawn member to make a fancy entrance back into the entertainment world. In this situation, it is only this personal life problem that blocks his entrance. Many people are expressing opinions that an apology and an explanation about this is required.
The doubt is still the same, but before his arrival, he left a message for his fans. He talked about the September MySpace controversy, giving his apology, implications that misinterpretations could not have been avoided, as well his own personal thoughts, but he did not refer to anything regarding JYP mortally revealing information about his private life.
Not long ago he expressed his thoughts about the unfairness of the private life controversy, and there were talks about him conducting a press conference with his parents after the shooting of the movie. Seeing this, there is a high possibility that it was to be about his ex-company's groundless reasons for his official withdrawal. If his shameless fault really was that irrevocable to the point where they could no longer work together, even the most cockiest person (excluding psychopaths) could not act this confidently.
Even in his homepage message, seeing his message that he is confident and he is happy as long as fans who believe him, you can see this as Jaebum finishing things off, ready for his arrival. Normally the relationship with the company would be corrected, and then they would remain to keep it as a secret indefinitely, and agree that for a certain period of time, they would actively make sure it does not get revealed to the media.
We won't know how badly the contract was breached, but why he cannot reveal his thoughts on the unfairness of this situation is because of his relations with them as the 'employee'. Instead of making him reveal his private life problem, the question must be thrown at the 'employer' side of the situation, his former entertainment company JYP. The questions of what the private life problem was for them to cut associations with him, and what they think about Jaebum actively promoting so confidently even with this supposed private life problem, should be asked not to Jaebum, but to JYP.
If he has worked a part time job before, he should be well familiar with how scary the 'employer and employee' relationship actually is. To ignore that and create problems for the employer as an employee is the same as asking for a dilemma. If however the case in hand is the truth and he believes this is a problem, he should inquire to JYP until they justifiably reveal the problem at hand and the related stories with it.
Targeting the arrows in the direction of Jaebum's arrival is a mistake. These people are so absorbed in not returning the arrows at JYP but directing it at Jaebum. With their strong defense, JYP is not an easy target, but this is where the arrows must be directed towards.
If Jaebum really did commit an atrocious offense like his previous company stated, it should be something that only requires an apology and forgiveness. If it is definite that if it is something that they cannot protect unconditionally, then it could turn into a serious problem which will not be easy to turn over.
A world where you can become a star even if you are not with a big company has finally risen. Even in Korea, a singer was born through a program show called 'Superstar K'. The second season saw thousands of aspiring stars through auditions, and it is something that can only get bigger and better.
Being able to show your talents through various social networking sites is a new formality that would not have been discovered beforehand. This new paradigm is not restricted to only the entertainment industry but can be expanded into previous realms and make this paradigm as its new framework.
Although Jaebum's situation is a special case, the process of him creating a new worth for his name after being in the worst case scenario of being officially withdrawn can be seen as a good example of a new paradigm. Unlike the past where he followed the rules of the employer and employee, he is creating his own dreams and directly doing it together with the fans, which can give great strength to other stars to follow his steps.
The changing course of the relationship with national entertainment companies to just pure interaction is very interesting. Creating stars not through using a vast amount of funds, but through the understanding between the star and his fans, it is a new type of relationship that has not been experienced until now. And seeing that the entertainment industry can change according to this paradigm depending on the success of this kind of example, Jaebum's venture is very interesting indeed.
Will Jaebum become the leader of a new set of rising stars? Or will he become just another breeze that passes by, further confirming the fact that the only system for a management to make some quick cash is to make a star? This really has become a very interesting situation.
'
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CREDITS: NATE (SOURCE); jennying ♥ @ 2ONEDAY.COM (TRANS)
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