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07 October 2010

[NEWS] 101006 Fans' effort to support Jay's newest singles criticized for being a hoarding purchase

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CREDITS : TV REPORT (SOURCE); hazyfiasco@2ONEDAY.COM (TRANS)

[TV REPORT, JOURNALIST JO WOOYOUNG] Jaebum's fanclub, the Jay Effect, has been gathering all of their strengths and numbers in order to go on the offensive and bring high achievements for Jaebum's digital sales. Although it's a voluntary act by the fans, there have many voices emerging claiming that it's an unnatural act.

Jaebum released "Speechless" and many different versions of "Bestie" through his official homepage on October 5th.

Various fanclub communities began introducing ways of purchasing the song moments after its release, believing that his digital sales will make an impact on his career.

Fans left comments stating, "The situation is dire. In order to enter the American market, he needs at least 100,000 downloads but we've only achieved a fraction of that." Other fans agreed and have aggressively set out to purchase as much of the songs as possible.

Other fans even suggested, "In order to make sure that the digital downloads are properly accounted for, don't buy all of the songs at once but use a different card, email, IP each time you buy a song."

Fans on Twitter were also participating in the act by spreading the word around, tweeting, "The only people Jay can trust right now are his fans. The dirty politics of the broadcast companies might get in the way so we need to make absolute sure that his digital sales are at least up there. You must buy all four of his songs."

One fan even asserted, "These sales will be reflected on US and Canada's billboards so it's extremely important. Our 24 purchases can change Jaebum's future. Our greatest weapon is our firepower so let's help influence Jaebum's American album release."

Music industry representatives claim that there is no problem with fans repeatedly purchasing the same songs over and over. As long as it's not a company agency committing a sajegi (purchasing their own albums and songs to manipulate chart rankings and reselling to the public again), then there virtually should be no problem. They also stated that it is hard to blame fans for wanting to buy more of their favorite singer's music.

Especially in a generation where illegal downloading runs rampant, such actions by fans seems almost like a welcome change. However, there are those that criticize the fans for interfering with the real data.

One pop culture critic stated, "It's better for fans to spread and share the song so more people can enjoy it as opposed to staying within their circle and repurchasing over and over again. Still, they should not interfere with the music market in order to just spotlight their favorite singer."

On the other hand, Jaebum will be performing "Speechless" for the first time at the Seoul Soul Festival 2010 on October 10th.

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