!

27 March 2010

[INFO] 100327 Cass brand image and 2PM

T/N: This has been the no.1 most hits the whole night I've been monitoring this site, so I thought I'd share.
'
'




The successful youthful beer of the successful people, No1. 'Cass'
The failing image of the traitor idols, No.1 '2PM'


"Cass is a beer that developed into Korea's representative for beer by using radiance, youth and energy, and anyone who knows of being youthful will know that this beer is developing into everyone's favorite drink."
"2PM developed into Korea's representative for idols by using their brother's energy, and anyone who knows of betrayal will know that they are developing into everyone's hated idol group."

The beer brand with the most attention
The idol singers with the least attention

The brand to suit the latest trends the most
The idols to suit the latest traitor idols the most

The brand to represent the youthful generation
The idols to represent the rude and arrogant

The driving force of Cass' development is precisely Youth! Passion! Challenges!
The driving force of 2PM's collapse is precisely Betrayal! Pretense! Disrespect!


1. Cass is youth. The core of the scenes of youth always lays Cass.
1. 2PM are traitor idols. The core of the scene of the conference laid the betrayal of leader Jaebum and fans.

2. Cass is passion. 365 days a year, wherever it is, we'll do it together with our consumers.
2. 2PM are fake idols. They stood in front of the camera and faked it together with the fans.

3. Cass is challenge. The new challenge of the beer market, leading it is Cass.
3. 2PM are disrespectful idols. The new challenge of the idol market, leading it is the disrespect towards the fans.




kHottests are sending post cards/letters with this information to Cass as part of their boycott/protest.

JYPE's traitor icons 2PM obliterated the human rights of Jaebum.
They said that he made a bad mistake, something not illegal, but something so big that they couldn't answer with their own lips.
They were the core of spreading the vicious rumors.

JYPE and 2PM aren't youthful, challenging and passionate but are traitors, fake and disrespectful..
Those people sat there and spoke informally and disrespectfully to the fans who gave unconditional support.
Those people who received love from most people for having the brotherhood and loyalty concept. They are now falling down on their own.

Men put their beer bottles together, shout for loyalty and build on their friendship.
If these traitors are kept as models for this beer, it looks like even friendship would disappear.
Please provide for us a space to grow friendships as we drink Cass.

Not only just to their colleagues, but as advertising models, they don't have loyalty for the business.
Do you know that JYPE's celebrities are the models for rival products?
Like your rival company Hite models, it's the same relationship for Coca Cola and Pepsi.

It is obvious that those people used Jaebum to promote their album for marketing,
Moreover, after thoroughly hurting him, even after announcing his official withdrawal, they thought,
Let's try to get some of Jaebum's high interest, and posted up a 2PM video of Jaebum as its focus on the official JYPE Youtube to publicize their image.

2PM's image is getting worse within the general people.
This is not a one-off fuss, there are signs that this will be ongoing.
They are of course the image of businesses, but are even lowering the image of the products.
I don't believe there is any point to keep using models that have a plunging image.

우) 135-100 서울시 강남구 청담동 123-50 JYP센터

오비맥주 (카스)
주소 : 우) 137-070 서울시 서초구 서초동 1449-12 한원빌딩 4층 오비맥주 마케팅 팀
전화 : 02-2149-5274
팩스 : 02-2149-5381
고객 문의 :http://www.cass.co.kr/tok/member/contactus.asp

제일기획 (삼성, 업계 1위) http://www.cheil.co.kr/
주소 : 우) 140-739 서울시 용산구 한남2동 736-1 제일빌딩 제일기획
광고주 : 오비맥주 (카스)



May be taken out with full credits. You are not allowed add yourself to the credits nor edit the credits.
CREDITS : DAUM (SOURCE) ; jennying♥@2ONEDAY.COM (TRANS)

0 comments:

Post a Comment