Will the situation reverse in the favor of Park Jaebum?
1. A new beginning of a withdrawal.
Park Jaebum has become the worst human being to walk this planet thanks to the many dynamic rumors that have risen due to the statements made by his company and fellow members. It still remains a mystery today how Jaebum himself was never able to come out and admit to his supposed mistake and how this whole issue was just put to an end with just one phone call.
What is interesting is that Jaebum was able to come out to the public as soon as his withdrawal was confirmed. Because of previous relations with his agency, he had always kept a silent stance. But now, he is communicating through Youtube for the many fans that have love and support him.
He has participated in competitions with his Seattle b-boy friends and practiced music, all of which was reported to the fans on a real time basis. It seems as if Jaebum's settlement with his company has actually returned as profit for him.
Although the results are out, Jaebum's one statement that he left on his Youtube page claiming that he loves the six members of 2PM has left the 2PM members in the fog since the members were so busy belittling Jaebum as much as they could (at the conference).
With news of his recent activities, his individual career is being portrayed by the media as a highly possible and quite successful step. It's easy to see this in the words Cho PD stated in an interview where he was upset that Jaebum was not able to full express his many talents. It was not just lip service. He did not have to speak of Jaebum's name and he did not have to compliment him as he would not have received any profits from it in return.
After the release of that interview, many wondered if Cho PD would be working with Jaebum in a new album. Cho PD has the skills to turn a rookie nobody or a failing artist into the best artist, an opportunity that is definitely welcome.
Cho PD is famous for never mentioning other artists, either in media interviews or his company in general. Just the fact that he mentioned Jaebum's name has shocked many, not just fans. He has also spent much time abroad and fans believed that it would not be difficult for him to help Jaebum in America.
Although it is difficult to predict and discuss the future of his success, it is definite that a meeting between Cho PD and Park Jaebum would bring about many positive aspects.
There may still be people that do not welcome his return but there are still just as many, if not more, people that are more than happy for his return. Looking back, this issue makes one wonder if his mistake was as grave enough for him to have to throw away his dreams.
2. The prediction of a decline?
Although Jaebum's situation looks positive, on the contrary, JYPE's situation is in dire condition. The programs that 2PM are participating in have been receiving the worst possible results, the most representative being Taecyeon's
Of course, it is difficult to decide that it is only Taecyeon that has caused such a steep decline in viewer ratings because the program itself is riddled with problems. Regardless, the show relies heavily on the fandoms of the respective idols Taecyeon, Jo Kwon, and SNSD's Yoona.
The idol fandom support that the producers expected have only brought about horrible results. There has already been talks of having to rescue SNSD's Yoona because she has fallen into a ditch (not literally) becaues of the show. The situation does not look like it will improve. Even Jo Kwon, who previously received the greatest compliments from the variety world for his 'kkap' antics, has not been able to recover from the effects of Family Outing 2.
Generally, it seems as if the negative and rejective feelings towards 2PM will not improve, leading many to believe that their new single release in April is not at all a smart move. With the return of the Wonder Girls during this situation, it seems as if there will be a new ambush.
Last year, the Wonder Girls appeared with Park Jinyoung (Why they were together, we will never know, although it seems to be a ploy to prevent the girls from saying certain things) on Golden Fishery. This broadcast remains an issue even today.
Fans have become increasingly tired of the lies told by Park Jinyoung, and a return of the Wonder Girls without Sunmi leaves an even greater feeling of resentment towards JYPE. Although they believe that they can just create and throw away, they will learn from this opportunity that that tactic no longer works.
An even greater issue is Park Jinyoung himself. Having announced a divorce agreement last year, it has been revealed that it in fact was not the truth at all. Park Jinyoung's wife has even revealed her side of the story, confirming the many problems that Park Jinyoung has, further embarrassing him.
3. Public culture is to steal the hearts of the public.
JYPE is on a continual track to failure as the words that they have previously spoken are slowly being revealed as false. They stated to the public as if they were saints, letting Jaebum go and terminating his contract as if they were doing a good deed. Unfortunately for them, Jaebum has become the hottest star and is standing in the center of attention.
How would they view this situation now? They most certainly did not expect or predict something like this to happen. Did they think that the fans were idiots and merely looking at Jaebum as a sacrifice that was kicked out within a day? Do they really know the mistake that Jaebum supposedly committed but cannot dare say? Is Jaebum really an honorless man like they are making him out to be?
After stating that Jaebum has committed something so grave that it is unspeakable and holding a conference with the fans, 2PM is back to actively promoting before their conference statements have even been forgotten, further proving that one of the two statements listed above is a lie.
It is true that out of the two possible mistakes, one being Jaebum's private life matter and the second being JYPE and 2PM belittling and terminating their own member, is that one of them is true and is the biggest mistake of all.
JYPE had always used media play to control their situations but it seems as if it will not work this time. Their fandom has collapsed and if 2PM does not have the will and effort, even more so than their debut, they will not even be able to protect the current position they hold.
JYPE is in a tough situation at the moment with Park Jinyoung's personal life exposure, 2PM's betrayal image, member withdrawals, and the return of Wonder Girls. It's fortunate that they still have 2AM.
They must deeply think about why the general public is so welcoming to news regarding Jaebum and why they are so sensitive to Sunmi's every movement. It is important for entertainment companies to be able to capture the hearts of the general public as they are in an industry with the mass culture. There may be a variety of ways but the most important fact is that they must realize that if the hearts of the mass public leaves them, they must realize the severity of the situation.
Although realistically it is difficult to predict the future, there are hopes that Jaebum's fantastic return and Sunmi's educational success all come true. It is great to see such young people heading towards their dreams without the help or need of large companies but on their own free wills.
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CREDITS : MEDIA US (SOURCE) ; hazyfiasco@2ONEDAY.COM (TRANS)
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