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29 April 2010

[NEWS] 100429 2PM to be 'World CF Stars',



Conquering cell phones, makeup, and more...even advertising abroad.

2PM has seized the advertisement market.

2PM, who just released their new single album, has confirmed their star power with three new advertisement contracts. They are currently advertisement models for Hanbul Makeup It's Skin, Calvin Klein Jeans, and Dynamic Kin, showing themselves in various industries including makeup, clothes, and drinks. It is speculated that they are about to conclude contracts for 5 more advertisements.

One representative of the advertisement industry said, "If 2PM has a 6-month contract, they will receive at least 500 million won ($500,000 USD). If they come out with a new single along with the advertisement, the copyright license will earn more than 3 billion won ($3 million USD)," he said.

The phenomenon of 2PM's dominance over the advertisement market was evident from last year. From January 1st of last year, the year they released , until now, 2PM has starred in 9 advertisements. Starting with cell phones (Anycall Corby) that only the top stars are hired for, they have targeted teenagers with snacks (Market O), drinks (Coca Cola), sportswear (Spris), etc., as well as even those over age 20 with drinks (Cass), confectionaries (Paris Baguette), makeup (It's Skin), seizing the market. The representative raved, "It's the point where they have nothing else to add," calling them the 'leaders' of the national advertisement market.

Recently, they have also attracted attention for overseas advertisements. From October of last year, Nichkhun has been a scooter model in Thailand. The members are also modeling for a snack brand in Thailand. An advertisement representative hinted that they are currently negotiating 2~3 additional overseas advertisements.

2PM released their third single album on the 19th. Their title track has a strong beat and is an impressive dance track.

Reported by: Kim Sung Han
Credit: NATE News
Article: http://news.nate.com/view/20100429n01967

Translated by 49.5bananas
@ W2D

May be taken out with credits

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