The Korean music world is experiencing an odd phenomenon lately. The top stars (Hyori, Rain, 2PM) that had heated up online portals with just their teaser videos and jacket pictures are unusually quiet after their comeback. Their album sales and the reactions of netizens were actually hotter before their official come back. This phenomenon is reflected in the music chart rankings. There has not been an artist that has remained in first place for longer than two weeks. Why is this happening?
Online music charts are changing their first ranks by the minute. Although Rain was able to 'all kill' the music charts with his comeback, he was immediately taken off the charts by sexy queen Lee Hyori's return. Hyori also was able to all kill the charts with tracks such as 'Swing' and 'Chitty Chitty Bang Bang' but she, too, was pushed off the charts with 2PM's return. Monday Kiz successfully overtook 2PM in the charts but soon lost to Gumi's first comeback in 2 years. However, Gumi also was pushed off the charts with Seo Youngeun's new track release with Brown Eyed Soul's Jung Yeop. Usually, only one artist would take first for several weeks at time. It's out of the norm for every comeback artist to take turns taking first.
The second situation is that there are no longer any all kills. The popular trend was for an artist to all kill the charts by taking first. SNSD's Gee, Genie, Oh!, and Run Devil Run were able to all kill the charts, and 2PM also killed the charts with 'Heartbeat.' However, they no longer can. Melon, Dosirak, Cyworld, Bugs, and Mnet each have different #1 songs. An associate stated, "Each music site gives preference to the artist songs that they personally distribute themselves. That's why the all kills have disappeared." Broadcasts are also being met with the same situation. Hyori was able to achieve #1 at M Countdown but Rain overtook Music Bank for 2 (now 3) weeks in a row.
Why is this happening? The first problem is that the public is not used to the changes that the artists have gone through. Ironically, every comeback artist has returned with a style that is completely different from what they were previously known for. Rain returned with a ballad track, Hyori chose a charismatic hip hop track as opposed to her trademark sexiness, and 2PM let go of their acrobatics for a more 'public-friendly' dance. Netizens have reacted, stating, "It's fresh but it seems like they have all lost their unique colors."
There are also no longer any songs that reach to the heart. A music industry associate stated, "The music trend is to have powerful, stimulating songs with a strong hook as opposed to songs that reach into the heart. Every song sounds the same lately, which is why the ranks are now dependent on the artists' popularity."
The Cheonanham tragedy has also caused many music programs to delay their broadcasts, leaving no stage for the comeback artists to stand on. Entertainment agency associates have all stated the same thing, "We have to gain momentum by showing off the performances along with the album release. However, everything was decided within 2 weeks and there was no stage to show off performances which is why the music charts aren't as remarkable as expected."
With a turbulent April coming to a close, May brings the comebacks of SS501, Super Junior, Se7en, 4Minute, and f(x). Having been met with bitter circumstances in April, many are wondering whether the April comeback singers will be able to survive the May rush.
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Online music charts are changing their first ranks by the minute. Although Rain was able to 'all kill' the music charts with his comeback, he was immediately taken off the charts by sexy queen Lee Hyori's return. Hyori also was able to all kill the charts with tracks such as 'Swing' and 'Chitty Chitty Bang Bang' but she, too, was pushed off the charts with 2PM's return. Monday Kiz successfully overtook 2PM in the charts but soon lost to Gumi's first comeback in 2 years. However, Gumi also was pushed off the charts with Seo Youngeun's new track release with Brown Eyed Soul's Jung Yeop. Usually, only one artist would take first for several weeks at time. It's out of the norm for every comeback artist to take turns taking first.
The second situation is that there are no longer any all kills. The popular trend was for an artist to all kill the charts by taking first. SNSD's Gee, Genie, Oh!, and Run Devil Run were able to all kill the charts, and 2PM also killed the charts with 'Heartbeat.' However, they no longer can. Melon, Dosirak, Cyworld, Bugs, and Mnet each have different #1 songs. An associate stated, "Each music site gives preference to the artist songs that they personally distribute themselves. That's why the all kills have disappeared." Broadcasts are also being met with the same situation. Hyori was able to achieve #1 at M Countdown but Rain overtook Music Bank for 2 (now 3) weeks in a row.
Why is this happening? The first problem is that the public is not used to the changes that the artists have gone through. Ironically, every comeback artist has returned with a style that is completely different from what they were previously known for. Rain returned with a ballad track, Hyori chose a charismatic hip hop track as opposed to her trademark sexiness, and 2PM let go of their acrobatics for a more 'public-friendly' dance. Netizens have reacted, stating, "It's fresh but it seems like they have all lost their unique colors."
There are also no longer any songs that reach to the heart. A music industry associate stated, "The music trend is to have powerful, stimulating songs with a strong hook as opposed to songs that reach into the heart. Every song sounds the same lately, which is why the ranks are now dependent on the artists' popularity."
The Cheonanham tragedy has also caused many music programs to delay their broadcasts, leaving no stage for the comeback artists to stand on. Entertainment agency associates have all stated the same thing, "We have to gain momentum by showing off the performances along with the album release. However, everything was decided within 2 weeks and there was no stage to show off performances which is why the music charts aren't as remarkable as expected."
With a turbulent April coming to a close, May brings the comebacks of SS501, Super Junior, Se7en, 4Minute, and f(x). Having been met with bitter circumstances in April, many are wondering whether the April comeback singers will be able to survive the May rush.
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May be taken out with full credits. You are not allowed add yourself to the credits nor edit the credits.
May be taken out with full credits. You are not allowed add yourself to the credits nor edit the credits.
CREDITS : SPORTS CHOSUN (SOURCE); hazyfiasco@2ONEDAY.COM (TRANS)
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